The hip-hop mogul Jay Z has rallied support from fellow recording artists to help launch his new streaming service Tidal at Skylight at Moynihan Station in New York City on March 30, 2015
Seriously, who besides the Recording Academy (which puts on the Grammy's) could gather Beyoncé, Madonna, Rihanna, Kanye West, Usher, Alicia Keys, Arcade Fire's Win Butler and Régine Chassagne, Daft Punk, Chris Martin and Calvin Harris (each by separate satellite feed), Nicki Minaj, Jack White, Jason Aldean, Deadmau5 (that made three people with helmets on) and J. Cole on one stage to equally share the spotlight.
Jay Z’s company Project Panther bought Swedish-based company Tidal for $56m (£38m) two weeks ago. The streaming service, which aims to provide CD-quality streaming, offers subscribers access to 25 million tracks, 75,000 music videos and other content including artist interviews for £19.199 per month. Jay Z told Billboard that each of the founding owners in Tidal had an equal stake in its equity.
They have also released a promo video where music artists who had aligned themselves with Jay Z’s new streaming service by changing their Twitter and Facebook profile photos to cyan blue appear to be showing up to a conference for the new platform either in person or via video.
Kanye West, Beyonce, Nicki Minaj, Rhianna, Madonna and Coldplay have all changed their Twitter profile photos blue to raise awareness about the service.
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